Tuesday, August 28, 2018

How to audit a website for SEO. On page checklist for 2018

On Page SEO" Checks This can be the largest section on the audit. It covers how to analyze individual pages in bulk to to discover issues together with the site.

Meta 'hreflang'

What is Meta "hreflang"? Signals to Google which language will be used on a a full page. Why does Meta "hreflang" issue? When you have content in various languages in your website, you want to ensure the appropriate page is served to the searcher based on which language they`re utilizing. Results will soon be served based on place. Ex. spanish webpages with hreflang=es will likely be served to IP addresses in Spanish speaking nations. How could I check for Meta "hreflang" on my website? Right click "View Page Source". Search HTML for reflang mark-up ()

Duplicate Meta Descriptions

What are duplicate meta descriptions? When several pages have the sam-e content in the meta description Do replicate meta-description issue? It`s better to possibly have unique meta description or no meta description than to use duplicate meta-description. Each page in your site should have a clearcut message. How am I able to check for duplicate meta-description? Screaming Frog Google Search Console

302 redirects

What is a 302 re direct? Tells search engines that a page continues to be moved temporarily. Do 302 re-directs matter? 302 re-directs don't move SEO equity, meaning in the event that you re-direct a page, the link worth doesn't pass through. It could prevent content on the new url from indexing because Google believes a T some point you may revert straight back to the re-directed url. How could I check for 302 re-directs? Screaming Frog Redirect Checker

Missing Meta Descriptions

What're lacking meta descriptions? When you don`t enter your own meta-description, Google takes what it thinks is the most descriptive element of the content and uses it for the snippet to display consumers in the SERP. Why do meta-descriptions issue? While completing the meta description has become less essential to inform the search engines what your page is about, it`s still a good spot to put in keyword phrases and language that can elicit a click in the user. By not filling the meta description out, you miss out the the possibility to frame your snippet the way which you want it to read. How am I able to check the for missing meta description? Screaming Frog > Meta description

Check for rel=nofollow Stats

What's rel="no follow"? A command telling Googlebot perhaps not to pass trust any equity or credit by means of a link. Why do nofollow links matter: Should you want to pass link equity via an internal link on your own site or through an out bound link If you`re link constructing and getting no-follow hyperlinks, you`re getting diminished returns in your effort How may I check for nofollow links: Majestic Screaming Frog A nofollow browser plugin

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